A report out today (Travel Agent 25 March 2010) confirms what we have been aware of for somewhile. Namely, holiday makers feel more comfortable booking on-line where they can first read reviews from other members of the public who have gone before them.
Arguably many reviews can be quite mixed and one has to allow for the differing expectations of an individual and whether it be modified through an individual’s age or previous experiences. But the fact remains that tried and tested opinions from Joe Public vs. propositions by the travel industry are more likely to induce the comfort factor for the consumer looking to book a holiday.
The Social Travel report states …. British holidaymakers see the internet as an extension of word-of-mouth recommendations they receive from friends and family and are more likely to take the word of a complete stranger over recommendations from the industry..
Many of French Connections property owners invite their guests to contribute to an on-line ‘guest book’ of testimonials following their stay. Testimonials are validated through French Connections with the author, so that holiday makers can be sure of authenticity.
Holiday makers booking any of the properties on French Connections that offer a testimonial, can rest assured that the comments made reflect the views of guests who have previously stayed at the property.