In the current October issue of French Property News magazine Glynis Shaw gives advice to owners on going the extra mile to make their holiday let stand out from the crowd.
Glynis draws on her years of experience as joint MD of French Connections - and formerly running a holiday let in the Lot - to talk about advanced forms of marketing. On-site, these strategies include offering extras like activities meals and excursions, while online they might be video, special offers, themed listings and featured properties. Finally, Glynis talks about publicity.
Two French Connections properties and their owners are featured as case studies. Lei Chambris, in the Var, is a peaceful retreat offering yoga, meditation and massage, while Le Moulin des Agrilles uses video and hosts events.
Lei Chambris ID 3547, Le Moulin des Agrilles ID 3191