Provence Alpes Cote d’Azur (PACA) is the second most visited destination in France (after Paris) and as owners of property in this region will know, tourism is a major source of job creation. According to the regional tourist board, tourism provides employment for 140,000 locals.
There is a market for almost any kind of holiday rental in PACA. From the most humble gite to the grandest seaside mansion - which reflects the wide range of different visitors – 31 million of them per annum – attracted by the rich and diverse cultural and natural history of the area.
So when do customers look and book?
With possibilities for both alpine and coastal holidays interest in PACA is less affected by seasonal variations than in most other areas. Provence related Google searches peak in May, July and August, which is probably more a reflection of people arriving in destination and looking for information than it is for booking activity, because the majority of visitors tend to book 2 -3 months ahead of travel, which means that with a long season determined by it’s Mediterranean climate owners can expect a steady supply of booking enquiries throughout the year depending, of course, on the property type and location.
The quieter period for enquiries is from September through to December, but interest increases dramatically again straight after Christmas and remains high through to May.
For families, the post Christmas period is the traditional booking period. Family groups need to secure their preferred accommodation during school holidays, so it’s a good idea to make sure that your listing is always updated in time for the Christmas rush and those balmy shots that you took last summer are showing off your property looking it’s best.
As people look beyond the beach and seek to extract the maximum value from their leisure time ‘’Travel with a purpose’’ is a growing phenomenon.
PACA is well placed to address this growing demand having an extremely full programme of sporting events, festivals and exhibitions and these interests, plus gastronomy and wine, will influence many decisions to visit.
The Formula 1 Grand Prix at Le Castellet, the visit of the Tour De France and a major Van Gogh exhibition in Arles are just a few examples. If your property provides convenient access to such events, a good golf course, or is located in the heart of a good wine region these are additional selling points not to be over- looked.
A full programme of events and can be found on the Tourism Provence Alpes Cote d’Azur website: http://tourismepaca.fr