These days a Unique Selling Point – the feature that makes you different - is almost a marketing essential. What ‘extras’ and unique features does your holiday let offer guests?
Making the most of your Holiday Letting
It’s true that the holiday letting market in France is competitive, with more properties on offer than a few years ago. Also, more owners now run their property lettings as a professional business rather than just a source of pin money. But don’t let this overwhelm you. Check out the competition and then make use of that research to help focus on your own presentation and unique selling point.
This might range from fresh food from your garden, a particularly stylish décor, a state of the art kitchen or bathroom, good onsite games and facilities to local knowledge or accessibility to landmark attractions. Are you offering specialist activities, classes, therapies or tours that appeal to a certain market sector? Do you offer internet access, which may be essential for some guests? Are you living on site and will you offer any meals? Will you open all year round - and does that mean a different market in winter? If you are clear about all this, your presentation will be more positive and effective.
There might be nearby events like music festivals, parades, exhibitions or simply a really good and colourful market. Check with your tourist office and make a calendar of events so guests can plan their visit. Say, too, what is unique and attractive about your local town or village, your accessibility to places of interest or attractive walking and cycling routes.
When you’ve decided on your USP, then sell it hard! Feature good photographs and a full description in your online advertising so that your property becomes really memorable for browsers and tempts them to book. Don’t be just another villa with a pool, yet one more ski chalet or apartment by the beach. Be that particular one that sticks in their mind. They’ll be able to tell that you really care and have taken a professional approach
Advertise Your Holiday Property on French Connections
If you own a holiday home, gite, bed and breakfast, or rental property in France, then you should advertise on www.frenchconnections.co.uk. Our site was one of the original French holiday websites, and our low cost Advertising rates start from the equivalent of just £12.50 a month!