French Connections
Finding your French Holiday Letting’s Unique Selling Point

These days a Unique Selling Point – the feature that makes you different - is almost a marketing essential. What ‘extras’ and unique features does your holiday let offer guests?

Making the most of your Holiday Letting

It’s true that the holiday letting market in France is competitive, with more properties on offer than a few years ago. Also, more owners now run their property lettings as a professional business rather than just a source of pin money. But don’t let this overwhelm you. Check out the competition and then make use of that research to help focus on your own presentation and unique selling point. 

This might range from fresh food from your garden, a particularly stylish décor, a state of the art kitchen or bathroom, good onsite games and facilities to local knowledge or accessibility to landmark attractions. Are you offering specialist activities, classes, therapies or tours that appeal to a certain market sector? Do you offer internet access, which may be essential for some guests? Are you living on site and will you offer any meals? Will you open all year round - and does that mean a different market in winter? If you are clear about all this, your presentation will be more positive and effective.

There might be nearby events like music festivals, parades, exhibitions or simply a really good and colourful market. Check with your tourist office and make a calendar of events so guests can plan their visit. Say, too, what is unique and attractive about your local town or village, your accessibility to places of interest or attractive walking and cycling routes.

When you’ve decided on your USP, then sell it hard! Feature good photographs and a full description in your online advertising so that your property becomes really memorable for browsers and tempts them to book. Don’t be just another villa with a pool, yet one more ski chalet or apartment by the beach. Be that particular one that sticks in their mind. They’ll be able to tell that you really care and have taken a professional approach

Advertise Your Holiday Property on French Connections

If you own a holiday home, gite, bed and breakfast, or rental property in France, then you should advertise on www.frenchconnections.co.uk. Our site was one of the original French holiday websites, and our low cost Advertising rates start from the equivalent of just £12.50 a month!

Featured holiday rentals


Sleeps 4 – From £985
Gite Olivier »


Sleeps 7 – From £2057
Cravate aux Papillons »


Sleeps 6 – From £1799
Villa La Cascade »


Sleeps 4 – From £1084
Village Oasis with Pool »

Discounts and special offers

Grab a special offer or discounted deal on a French holiday home, farmhouse, cottage or villa.

Last Minute

See last minute availability for self catering rentals, villas and cottages across France.

Long lets

Looking for a long let prior to moving to France or taking an extended break or a sabbatical? See what our Owners have on offer >>

Car hire in France

Our dedicated car hire search engine finds the best prices for you with pick up points in all major French cities, airports and stations.

Mobile and Internet

Save money on mobile and broadband charges in France with LeFrenchMobile.


Compare and save up to 10% on foreign currency with our travel money comparison tool.

France by Ferry

Find some great deals on ferries to France.

Flying to France

See routes and get latest fares on flights to France.

Driving in France

Read our free guide to driving through France.